Projekt Kraft at EuroShop 2026 in Düsseldorf: A Look Back at the Trade Show

Five intense days at the trade show, many new contacts, and plenty of inspiring exchanges: Projekt Kraft was represented at EuroShop 2026 in Düsseldorf—the world’s leading trade fair for retail, shopfitting, and store design—at a joint booth alongside the German Shopfitting Association.

Staff members from Germany and Austria were on site and available to speak with visitors about current projects and trends in shopfitting and interior design.

Projekt Kraft’s trade show booth attracted particular attention - especially thanks to an extraordinary highlight: A tattoo artist who was tattooing live at the booth. Her work drew curious glances and provided an unusual conversation starter, inviting many visitors to stop and strike up a conversation. As a result, the booth repeatedly became an open meeting place for industry colleagues, partners, and interested parties from the retail sector.

The stand’s design also deliberately incorporated playful and creative elements. A retro gumball machine, a retro TV showcasing selected projects by Projekt Kraft, and folding rulers as giveaways invited visitors to stop, strike up a conversation, and learn more about our work.

For Projekt Kraft, as a general contractor in shopfitting and interior design, EuroShop once again provided the ideal platform to discuss current developments in retail, gain new insights, and strengthen existing partnerships.

We would like to thank all visitors, the German Shopfitting Association, and our partners for five inspiring days at the trade show in Düsseldorf and we look forward to our next joint projects.

Photocredit: dLv l Tobias Trapp